Dairy Delight
Farm charm, zero farmer's-market cliché.
- Project
- I built an organic dairy brand that has to hold together on a poster, a site, and a phone.
- Problem
- Farm brands default to farmer's-market cliché.
- What I did
- I designed the sun mark and the touchpoints so pleasure and integrity read as one voice.
- Brand Design
- Visual Design
- UX Design
My role
Brand identity, illustration, poster, web & app
Timeline
3 weeks · Solo
Client
Project 02 · Visual Interaction Design (Academic)
Industry
Organic Food · Brand & Multi-Touchpoint
Taste Delight before you read the farm
The same voice on the web
I sketched three layouts, then kept doodle warmth on a clean card grid. The hero reuses the poster. Three pillars sit below it, then a testimonial on a yellow wave and a Navy footer.
Discover, cook, then join
The app is Discover, Create, and Access: products and farm process, recipes, then member tours and seasonal boxes. Sky-blue home, large pill CTAs, and a wavy header that ties the phone to the poster.
Lifestyle, not a category
That richness is why I picked this brief over two alternatives. Pleasure and integrity had to live in the same brand.
An invitation, not a lecture
Transparency and sustainability without pretension. I wanted a seat at the table, not a lecture from a shelf.
All-Natural, Uplifting, Communal
If it felt cold, it failed. If it felt generic-natural, it was not uplifting enough.
Three boards, one overlap
I pulled folk art, community posters, botanical illustration, and bold joyful graphics. Their overlap drove every choice after.
100 sketches to one mark
Two directions felt alive: a circular cow badge, and a sun from alternating yellow and magenta rays. The sun won. Bold at any scale, joyful without being precious.
Then lock it to a bottle and a header
I refined ray count, proportions, yellow-magenta balance, and the wordmark. The system is the core mark plus five lockups.
Rounded serif, hand-lettered ampersand. Every round had to survive a milk bottle, an app icon, a poster, and a web header.
Five colors, each with a job
Sausage Semibold for headlines, Poppins for secondary, Quicksand Light for body. Illustrations pair Yellow and Magenta so a cheese wedge or a sunrise reads as the brand on a kitchen wall.
Three touchpoints, one voice
With the system set I designed a poster, a landing page, and an app. Different formats. Same brand. That consistency across media is the hard part.
Twenty posters by hand
Three directions made the short list: cheese as type, a diagonal lockup, and the cone. The cone is the one I shipped.
Reflection
This was my first serious brand project, and where fine arts training became practical. The poster is the strongest piece because it sells joy before it explains dairy.
Next Steps
I want to put the illustration system on packaging: milk bottles, cheese wrappers, and ice-cream pints.